[Pangyo Tech] Kakao Ventures invests in US proptech company Market Stadium

Kakao Ventures invests in US commercial real estate regional analysis proptech (real estate + technology) startups.

Market Stadium, a US proptech startup, announced on Oct. 12 that it had attracted a total of one billion won in seed round investment from Kakao Ventures, Shinhan Capital, and Primer Sazze Partners.

Market Stadium is a proptech startup operating a commercial real estate regional analysis platform. It analyzes the real estate market across the United States and classifies future investment areas through urban planning-based knowledge and spatial big data analysis.

By using the data, Market Stadium can predict areas where gentrification will occur. Based on this, it helps users to buy at the lowest price and sell at the highest price.

Market Stadium’s main customers will be investors who need to make quick investment decisions or who cannot take time to visit many properties in person. The company expects that it will be a useful platform in movement-restricted situations such as COVID-19.

Market Stadium has been continuously developing its service since participating in the 19th Primer in last May.

It has been confirmed to have potential by experts like Sandbird CEO Kim Dong-shin and New York University real estate professor Scott Robinson. Also, industry experts from leading US real estate companies CBRE and Graystar participated as angel investors.

Market Stadium is almost ready to commercialize its service. It plans to conduct beta testing with more than 20 investors.

The industry expected it to be useful for investors who manage multiple properties such as REITs.

Lee Ki-hoon, CEO of Market Stadium, said, “The combination of real estate, data, and urban planning will become the new future of real estate.”

Jang Seung-ryong, senior examiner at Kakao Ventures, said, “The importance of data analysis is growing in the process of investing in commercial real estate. Based on its excellent development capabilities and a high understanding of the market, Market Stadium will grow into a company like Bloomberg in the commercial real estate industry.”

Pangyo Technovalley is an innovation hub for global companies comparable to the Silicon Valley in the US, Zhongguancun in China, and STATION F in France. It is an Asia tech hub with 1,259 IT, BT, CT, and NT companies that possess innovative products and technologies. Located just south of the metropolitan area, it provides the best environment for Korean companies to do business with great transportation access and infrastructure.

Various high-tech companies are located in Pangyo Technovalley, and it is occupied by 64,000 full-time employees, many in their 20-30s. In terms of industry, the companies are engaged in information technology, contents technology, biotechnology, and nanotechnology.

With the support of innovative companies with global capabilities such as Kakao, Naver, AhnLab, Krafton, NCSoft, Nexon, and Hancom, companies in Pangyo Technovalley recorded 107 trillion won in sales last year. Investment and infrastructure growth in Pangyo is expected to continue, with the Metaverse hub entering Pangyo this year.

Source: Pangyo Techno Valley Official Newsroom