You were waiting in line in front of an unmanned kiosk, playing with a smartphone on your hand. “What if I can place an order through the smartphone I’m looking at right now?” It wasn’t long before this ordinary office worker who came up with this interesting idea became a startup CEO. Leaving a stable job behind him, he jumped into business because he felt the problem with his skin and he had the will to solve it.
ABROS, which participated in MIK Hot Spot (Made in Korea Online Exhibition) Daejeon/Sejong, hopes to meet buyers and investors. AVING News, the host of the online exhibition, met CEO Park Hae-seon from ABROS for the interview.
How did you develop the product?
I am currently running a restaurant. There are actually many platforms, and these platforms help the restaurant owners by marketing and reducing labor cost. So, many of them are being launched. But from our point of view, it’s not really helpful. And, there is not much effect. I thought we needed a system that can actually help solve these problems, so I developed it.
What is the market situation in Korea?
Recently, Naver or Baemin launched the order service. But, all of these services are currently QR code-based. That means that the consumers can only use it only when they scan the QR code. But people these days, especially busy office workers, they make reservations because they want to save time from ordering. The reason for using the kiosk is in here as well.
When no one was using it in the beginning, it was quick to order. But, when everyone uses it, you won’t be able to save much time. Our system enables order and payment even before stepping out of the door. And, you can also order by using your personal smartphones. So, you can be free from such problems.
Previously, the non-face-to-face payment system was developed for people who have difficulties in making payments face-to-face. As the hygiene problem emerged through the recent coronavirus incident, the perception of using non-face-to-face payment systems widely is increasing.
One of the competitiveness of our Guava Order is that we do not have to purchase a separate device or a tablet. We have completed the development of our program compatible with all versions of Windows from XP to 10, because this program accepts all orders, it can help the owners greatly. Therefore, no additional cost will be incurred.
And secondly, customers want to find out quickly how their order is processed after making order. Naver completely relies on the portal. For Kakao, the messenger feature took precedence, and for Baemin, delivery was the main feature. So, it is very difficult to change its UI to order and pay system on the spot.
We have developed our program for that market in the first place, so the kiosk is moved right onto the mobile system. And, the consumers can directly order and pay, and even make additional payments.
Market entry strategy for the product
It is very difficult for small business owners to run events directly while running a store. In our platform, we have prepared window for events so that we can notify the customers on various events.
If the application is not used fully by the owners, consumers are likely to turn away. So, we chose a small loan strategy as the marketing strategy based on the amount of payment for business owners.
It is giving them small loans according to the payment amount sold by Guava Order. I am trying to introduce the digital daily payment method which is subtracted from the regular prices coming from actual sales and paying back. I tried to solve it by continuous meeting with some financial institutions.
Online marketing is taking more roles these days due to the COVID-19 issue. Since the limitation on the offline activities is applied to the companies as well as the investors and buyers, many are looking for company information online. In this day and age, online convention has transformed itself from being an alternative to the main trend. In particular, it is expected that the “video” that delivers company information will play the role of a company’s “SFO (Store, Factory, Office)” at the final point of communication.
For this, the global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment on April 9, 365 days a year. Already, more than 90% of AVING’s main subscribers are clients of companies, such as buyers, consumers, and investors who search for specific products and company information. AVING News contents are surely “SOF (Store, Office, Factory)” by itself, making it a very attractive exhibition hall in that sense.
AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens 365 days a year with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.
Based on the accumulated online and offline network, the MIK Hot Spot online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.