New attempt to promote Korean companies to domestic and foreign markets in post-coronavirus era!
AVING NEWS’ Korea‘s only convention media and online exhibition center by itself, began this project to help small and medium-sized Korean companies to enter the domestic and foreign markets through MIK HOT SPOT (Made in Korea Online Exhibition) on its way to become the global online hot spot.
The online exhibition consists of opening the MIK ONLINE HOT SPOT exhibition, business introduction video for buyers and investors, domestic and global promotion, target promotion for MIK HOT SPOT network, and post-management after contacting the buyers and investors, open for 365 days a year.
The ten companies that participated in MIK HOT SPOT_Seoul Food Startup Center are as follows. △Connect With △Dafina △Balance Market △N&B Food △Ventus Ac Aqua △Chobless △Vandalsoft △Yorinori △Lauren Choo Company △Nutrigram
Connect With is a food tech company that makes simple-prep food. It makes healthy foods that even the busiest people of modern days can eat with minimum preparation. Hong Su-yeon, the CEO of Connect With, said, “Since our product contains the cereal itself, you can chew it, and it fills you up. And our patented formula keeps the cereal crunch for a longer time in liquid.”
Dafina introduced its no-sugar homemade fruit jam developed after three years of research. Oh Jang-geon, the vice president of Dafina, said, “We will establish ourselves as a leading brand in the handmade jam industry, and we intend to enter the Asian and European markets by producing various products such as jam as well as fruit puree type baby food with excellent domestic agricultural products.” He also said, “I have plans to launch new products. We will launch apple wine jam that boasts the deep and luxurious taste of apple and port wine. Also, we plan to develop puree-type baby food products. In addition, we are researching and developing ways to extend the shelf life.”
Balance Market introduced Meal Kit which you can make juice with, and ABC Juice which is grabbing the attention. Min Jeong-hyun, the CEO of Balance Market, said, “Our company is a company that produces and sells food for a balanced, healthy life. We are preparing a variety of foods, starting with a simple meal kit and healthy juice that are completed in one pack. We dream of a society that promotes not only balance in food but also the balance in life, creating a healthy life with a healthy body and a healthy mind.”
N&B Food introduced its savory nut snack Nuts Coco. Kim Han-na, the director of N&B Foods, said, “We have made many attempts to create nut snack products that tastes crunchy without heavy oil and artificial flavor, and finally came up Nuts Coco. Nuts Coco contains many nutritious ingredients like coconut for immunity and brain activity, almonds rich in vitamin D, and natural fatigue-relieving agent pumpkin. Made with a patented method, it makes you feel full with just small amount, positioning itself as the snack suitable for those who want to lose weight or wants health supplement.”
△Ventus Ac Aqua
Ventus Ac Aqua introduced scent-related products that contain natural fragrances. Seo Ji-woon, the CEO of Ventu Ac Aqua, said, “We are making top-level niche perfumes and diffusers. We are creating the most realistic and close-to-natural scents of nature by using raw fruits, trees and plants. The raw materials are aged at a low temperature to leach out the fragrance and then put it in a fragrance products like perfume or diffuser to make the fragrance vivid. Unlike other products that use artificial scent, we use only the natural scent, and therefore our products do not cause symptoms such as headaches.”
Chobless developed the portable solid type fermented vinegar Lia-pong. Han Chae-won, the CEO of Chobless, said, “We are the food tech startup established in 2018, and first developed fermented vinegar in solid form. Despite its good health benefits, fermented vinegar is hard to be popularized because it is not not easy to eat and does not taste good. So I developed Lia-pong. I made it into solid form that was convenient to carry and distribute, so you can have it anytime and anywhere. We are receiving positive attention from the people who are on diet and interested in inner beauty, and continuously increasing sales.”
Vandalsoft introduced its automatic edible insect breeding device IoT Twinstarfarm. Lee Bong-hak, the CEO of Vandalsoft, said, “We are a software development company established in Seoul in 2017. In order to produce edible insects more efficiently, we have developed IoT Twinstarfarm, which we used smart farm technology. By introducing an automated breeding method, we could reduce the time required for breeding edible insects and increase production by 50%.”
Yorinori introduced the processed salt and butter that it developed with the company philosophy and its brand name. Park Jeong-su, the CEO of Yorinnori, said, “We are processing and distributing a variety of ingredients and raw materials so that many people can enjoy the cooking process with fun. We are currently manufacturing processed salt and butter that fits our brand name and brand philosophy.” He continued, “Currently, our butter is a steady-selling product. It comes in three flavors, tomato, garlic herb, and maple cinnamon. We are planning to add new type every month by the end of this year.”
△Lauren Choo Company
Lauren Choo Company introduced its well-being dessert products. Choo Se-eun, the CEO of Lauren Choo Company, said, “We are a food startup that makes food that are tastier and healthier by using good ingredients and special formula for our customers to enjoy. When I was young, my parents would tell me that good medicine is bitter, but I want my customers to break that old belief. I am very peculiar about taste, and I thought my preference will play a crucial role in making the products.”
Nutrigram developed a patented Lactobacillus with detox effect. Lee Seung-ah, the CEO of Nutrigram, said, “Reboot Cleanse Lactobacillus uses a patented strain that has a detox function within the strain itself to improve the intestinal environment as well as detox, and It is a functional premium product with antioxidant function. You can take it in various ways. You can take it alone or with water. It is in the form of powder, so you can add it in salads, yogurt, and fruit juice.”
Seoul Food Startup Center, which participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing support to the agri-food-related companies come up with innovative ideas and new products. It is supporting food processing technology, licensing, patents, design, and promotional marketing so that agricultural products can be reborn as high-value products. Various startup support services such as ▴Startup training ▴Mentoring ▴Consulting ▴Investment connection are prepared.
The official of the center said, “We are fostering start-up agri-food companies to help develop new competitive products. This is going to lead to the exports of Korea’s excellent agri-food and create more jobs, becoming a new growth engine for Seoul.”
The global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year’ AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.
The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.tecaving2020-08-28T10:03:09+00:00