Kang Min-ho, the CEO of Dafina, spent his childhood in Punggi, the largest apple producing area. He thought of what to do for his business, and went on to developing handmade jam. On May 22, 2018, he established the company Dafina.
AVING News interviewed Oh Jang-geon, the vice CEO of Dafina, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food Startup Center.
Please introduce your company briefly.
This is Dafina, the brand specializing in homemade jam. In the long run, we will establish ourselves as a leading brand in the handmade jam industry, and we intend to enter the Asian and European markets by producing various products such as jam as well as fruit puree type baby food with excellent domestic agricultural products.
What are your main products?
Dafina Strawberry Jam (200g, 406kcal), which contains 71% strawberries, preserves the dark color and flavors of strawberries. You can feel the soft and moist texture of strawberries as well as a pleasant combination of sweet and sour taste.
Dafina Tangerine Jam (200g, 347kcal), which contains 82% tangerine, contains the taste of Jeju Island. With over 80% tangerine content, it retains the color and taste of Jeju-do tangerines. You can feel the soft and moist texture of tangerines as well as a pleasant combination of sweet and sour taste.
Dafina Mango & Passion Fruit Jam (200g, 475kcal), which contains 72.5% mango, is a jam that reproduces a traditional French recipe. The sweetness of mango and the sourness of passion fruit are harmonized with the aroma and flavor of tropical fruits. Passion fruit seeds added to the soft fruit puree gives a fun texture.
Dafina Blueberry (200g, 436kcal), which contains 80.6% blueberries, preserves the fresh blueberry, so the more you chew it, the sweeter the juice spreads through your mouth with a rich texture. It is a compote-type jam containing blueberry pieces which can be used for various cooking plating.
You can use Dafina jam to make shaved ice or eat it with gorgonzola pizza or yogurt.
What are your plans for the future?
We have plans to make new products. We will launch apple wine jam that boasts the deep and luxurious taste of apple and port wine. Also, we plan to develop puree-type baby food products.
In addition, we are researching and developing ways to extend the shelf life, and we want to expand our business to Asia, where many people interested in health.
Any last words you would like to say?
Dafina has a jam maker who works day and night to make the best jam. To make jam that can catch both taste and health, we are developing recipes and discovering ingredients as we speak.
I think the best jam comes from the best ingredients. Good ingredients have the power to create taste on their own. Rather than processing and adding artificial ingredients, we want to be as natural as possible. When you meet Dafina’s unique recipe, the ingredients make a synergy rather than destroy each other, becoming the best jam with the unique taste, color, and aroma of the fruit preserved.
Seoul Food Startup Center, which participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing support to the agri-food-related companies come up with innovative ideas and new products. It is supporting food processing technology, licensing, patents, design, and promotional marketing so that agricultural products can be reborn as high-value products. Various startup support services such as ▴Startup training ▴Mentoring ▴Consulting ▴Investment connection are prepared.
The official of the center said, “We are fostering start-up agri-food companies to help develop new competitive products. This is going to lead to the exports of Korea’s excellent agri-food and create more jobs, becoming a new growth engine for Seoul.”
The global news network AVING News has begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year’ AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.
The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.