Dinosoles is the company that manufactures “dinosaur shoes” with dinosaurs that children love as the theme. AVING News interviewed Kim Hyeon-su, the CEO of Dinosoles, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) KTVF.

Please introduce your company.

Hello, I am Kim Hyeon-su from Dinosoles, the company that fulfills children’s imagination about dinosaurs. Dinosoles is a compound word of dinosaur and sole, which refers to dinosaurs shoes. Dinosoles was established in 2015, and after about two years of preparation period for design and product, we entered the domestic market in 2017.

Please describe the features of the product.

Dinosoles is a company that makes dinosaur shoes. It developed the 3D dinosaur mold to attach it to shoes. Children can touch, see and feel the shoes, which is a good point. Another feature of Dinosoles’ shoes is that there are footprints of dinosaurs on the outsole of the shoes, so children can leave dinosaurs’ footprints on the sand or beach. Also, every time you walk, the LED lights come out from the back of the dinosaur’s eyes or shoes, and children love it.

And, we are currently developing the clothing. It is a 3D figure t-shirt. This figure is made of 100% natural latex, so it has elasticity, and it has successfully replicated dinosaur teeth, soles, and toenails of the dinosaurs. Children can get the feeling that there is a dinosaur in them.

Please introduce the members of the company.

Dinosoles is made up of three teams: sales team in charge of domestic and overseas markets, design team making dinosaur designs, and content team developing dinosaur-related content that will be opened in the future.

What are the current business situation and future plans?

Dinosoles has closed an exclusive contract with Toebox Korea, Korea’s first multi children’s shoe shop, which pretty much covers the domestic distribution. We are currently in negotiation process as we are sending samples.

The target customers of Dinosoles are children aged 3 to 8 years old, and most children of this age like dinosaurs. So, children always image about dinosaurs. With these 3D dinosaur shoes, children are able to see and feel dinosaurs. We want to help children make their imagination. We will try to establish the concept of Dinosoles symbolizing dinosaurs and vice versa in the world.

We are making the effort to spread the name Dinosoles in Korea and also in the world. It is our goal to build the image of Dinosoles as Korea’s major children’s shoe brand, and we will continue making the effort. Also, we will fulfill the imagination of children who like dinosaurs.

Tell us about a KTVF program that was helpful.

In February 2020, we received the supported from KTVF’s Japan market entrance program. KTVF funded all the expenses when we visited Japan. It also arranged a company-to-company meeting in Japan, and we are currently communicating with a Japanese children’s shoe distributor. It is in fact difficult to enter the overseas market because of marketing. Knowing this, KTVF’s Japan market entrance program provided so much help to us. It was so good that it provided us with an opportunity to take a step forward in exports.

Korea Techno-Venture Foundation (KTVF), which supported companies participating in the MIK HOT SPOT (Made in Korea Online Exhibition), is a non-profit foundation funded by the Korea Institute of Science and Technology (KIST) to promote new technology startups and support global advancement. Since its establishment in 2001, it has established a close cooperation network with research institutes, universities and related institutions, as well as overseas organizations in Japan and the Eurasia region, and have promoted step-by-step customized support projects that connects “startup – fostering – commercialization – global marketing” to create the entrepreneurship ecosystem. KTVF said, “As an accelerator that supports global technology commercialization through discovering, fostering, and investing in tech-startups with high growth potential, we intend to contribute to the success and job creation of small and medium-sized venture companies.”

The global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year’ AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.

The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) special page

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) information page