AVING News interviewed Heo Gyeong, the General Director of Apharm, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Local Economy Stimulating Project.

Please introduce your company briefly.

Hi. This is Heo Gyeong, the general director of Apharm. Our company Apharm started in 2007 as a cosmetics company exclusively for hospitals and clinics. Targeting pregnant women, we started our first company with stretch marks for pregnant women.

Please describe the features of the main product.

Our major item is Dr. NUELL Water Full Moisturizing Cream. Our moisturizing cream is an item that can help balance skin minerals, and you can think of it as an item that can help maintain skin balance by using deep ocean water instead of purified water. In addition, it contains a patented natural moisturizing factor and contains centella asiatica extract, which is excellent for skin soothing. So, you can see it as an item more focused on soothing skin and moisturizing.

The second main product is Dr. NUELL Homme product. Homme product is for men, and it contains skin and lotion and essence in one bottle. You can think of it as a wrinkle improvement, whitening, and functional product, and of course, it is a product that can help soothe the skin.

Third is Rang Black, our major premium product. Rang Black is an item made by using our own patented ingredients. It is made up of outstanding ingredients for skin moisturizing and skin antioxidant, and it is effective for wrinkle improvement and whitening. In addition, there is a dual blending function. When you open the formulation, it is composed of two formulations, cream and gel type, so it can be used more freely depending on the skin condition.

Any last words you would like to say?

Apharm is developing cosmetics for sensitive skin customers. We are making safe products by mixing ingredients of eco-friendly ingredients that are harmless to the skin. In addition to selling in Korea, we are also exporting the products to China, Vietnam, Malaysia, and Thailand.

The Local Economy Stimulating Project from Daegu, which supported companies participating in the MIK HOT SPOT (Made in Korea Online Exhibition) is running as a major national project for balanced national development. The Local Economy Stimulating Project had been running since last year to solve the industrial crisis and revitalize the industrial ecosystem.

Especially this year, to support SMEs in Daegu that are directly hit by COVID-19 and to overcome the local economic downturn, two areas (automotive parts, cosmetics, and food) in Daegu were additionally selected to receive 12 billion won of national expenditure for each project for two years. Daegu is expected to prepare 4.1 billion for the supplementary budget.

The global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year. AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.

The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

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