AVING News interviewed Park Chae-yeon, the CEO of BIO CELLEC, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Local Economy Stimulating Project.

Please introduce your company briefly.

Hi. I am Park Chae-yeon Park, the CEO of BIO CELLEC, an honest cosmetic brand that can be trusted. From product development to production and design, we are in total control of the concept. The image we convey to the customers are what we think as most important.

Please describe the major products.

For our basic line, we have White Snowflake Cleansing Foam, Blue Sea Water Essence, Clear Sky Toner, Clear Sky Cosmetic Cotton Pad, and Blue Sea Moist Moisture Cream. What these lines have in common is that they all use EWG green grade and are slightly acidic at ph5.5. So, it can be considered as a healthy cosmetic that everyone from children to adults can use with confidence.

The functional line was created with an idea based on the menstrual cycle of women. From about one week before you get your period, you get various skin problems. When that happens, use BIO CELLEC T. You also get dark circles and your complexion darkens. That’s when you should focus on whitening. We recommend W for intensive whitening.

Before and after ovulation is the time you can regenerate skin. That’s when the dead skin cells fall off. When you infuse nutrition on the skin as the dead skin cells fall off, it can surely help the skin to regenerate. For that, we recommend BIO CELLEC R! The biorhythm cosmetic made according to women’s menstrual cycle is BIO CELLEC M-turn Ampoule.

Are there any new products?

We have launched camping spray and camping tok tok this time. Mosquito repellent sprays kill mosquitoes, so it could be harmful for the human body. I also hate mosquitoes, but I wanted to make camping spray that’s not harmful to humans. By blending four types of aroma, citronella, lemongrass, eucalyptus, and lavender, I made a camping spray that provides calmness and relieves stress.

What are your future plans?

So far, I had been developing products according to the customers’ needs. Now that times have changed, I thought of changing the trend toward personalized cosmetics. To do that, we need to use more scientific and precise things in a complex and fusion manner. First of all, we conduct the skin genetic test. There, we identify skin elasticity, wrinkles, and pigmentations, and then perform the skin check tests. Based on this, we are building a 3-STEP system that can prescribe personalized cosmetics.

Also, regarding exports, companies from the Netherlands and Poland are inquiring us on the image, products, and ingredients of our products. Recently, it has been connected to the Poland Branch, and we are preparing for marketing in all regions in Europe. It is my small wish that we are better known in Korea as well as overseas, and everyone has healthy beauty.


The Local Economy Stimulating Project from Daegu, which supported companies participating in the MIK HOT SPOT (Made in Korea Online Exhibition) is running as a major national project for balanced national development. The Local Economy Stimulating Project had been running since last year to solve the industrial crisis and revitalize the industrial ecosystem.

Especially this year, to support SMEs in Daegu that are directly hit by COVID-19 and to overcome the local economic downturn, two areas (automotive parts, cosmetics, and food) in Daegu were additionally selected to receive 12 billion won of national expenditure for each project for two years. Daegu is expected to prepare 4.1 billion for the supplementary budget.

The global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year. AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.

The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) special page

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) information page