AVING News interviewed Choi Sang-ho, the CEO of Allfin, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food Startup Center.

Please introduce your company briefly.

Hi. This is Choi Sang-ho Choi, CEO of Allfin. We are curating the nutrition for pets based on a variety of information, including the pet’s skin and fur, microbes in the intestines, and urine DNA.

The food is basically divided into the type of meat according to the pet’s preference. There are six types of meat: chicken, duck, lamb, beef, pork, and tuna. And according to the pet’s health, the nutrition is balanced with minerals.

First, dogs receive the meal plan according to the result of health checkup, adding or subtracting the ingredients, with the consideration of allergy and preference of dogs.

What are your future plans?

Currently, we are planning to make freeze-dried products for supplying food domestically and overseas. The part currently preparing for export is the local kitchen. It is a system which we provide customized food produced locally to local hospitals directly by partnering with local hospitals. We are continuously developing programs in partnership with domestic hospitals to continue the business model within the hospital itself.

Any last words you would like to say?

We are exploring business models for the health of pets and the happiness of petwoners. The collected data can be used as clinical information data to study human health as well. We are developing technology for the health of pets and people.

Seoul Food Startup Center, which participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing support to the agri-food-related companies come up with innovative ideas and new products. It is supporting food processing technology, licensing, patents, design, and promotional marketing so that agricultural products can be reborn as high-value products. Various startup support services such as ▴Startup training ▴Mentoring ▴Consulting ▴Investment connection are prepared.

The official of the center said, “We are fostering start-up agri-food companies to help develop new competitive products. This is going to lead to the exports of Korea’s excellent agri-food and create more jobs, becoming a new growth engine for Seoul.”

The global news network AVING News has begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year. AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.

The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) special page

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) information page