AVING News interviewed Kim Won-tae, the CEO of ThisIs, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food Startup Center.

Please introduce your company and products.

Hi. This is Kim Won-tae Kim from ThisIs, the company that manufactures low-salt pollack roes and convenience foods. We named our company ThisIs because we wanted to become the standard in the relevant product group. Salted cod roe is a domestic food and is gaining popularity in Japan. But, it is often too salty and expensive. We have created the salted pollack roe that meets these three keywords: convenient, low-sodium, and healthy that fit the trend.

What are your plans for the future?

There are a million ways to eat pollack roe. It goes well with many different kinds of foods, and it maximizes the taste of any food. ThisIs will develop and plan a variety of foods that can be used in various ways. Furthermore, I want to plan and sell not only Korean food but also foods such as pad thai from Southeast Asia.

Do you have any plans for export?

Japan is the country that consumes 90% of the world’s pollack roe. So, we are planning to base our exports to Japan. Besides, we plan to expand the market to target countries that eat rice.

Any last words you would like to say?

We are planning to expand our dishes with pollack roe. Furthermore, our dream is to launch a platform related to this.

Seoul Food Startup Center, which participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing support to the agri-food-related companies come up with innovative ideas and new products. It is supporting food processing technology, licensing, patents, design, and promotional marketing so that agricultural products can be reborn as high-value products. Various startup support services such as ▴Startup training ▴Mentoring ▴Consulting ▴Investment connection are prepared.

The official of the center said, “We are fostering start-up agri-food companies to help develop new competitive products. This is going to lead to the exports of Korea’s excellent agri-food and create more jobs, becoming a new growth engine for Seoul.”

The global news network AVING News has begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year. AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.

The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) special page

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) information page