Zeup Design participated in the MIK Hot Spot (Made in Korea Online Exhibition) Gwangju/Jeonnam and introduced its design ball pen POOLEAF with high hopes of meeting buyers and investors.
The design specialty company Zeup Design Studio is producing a variety of living items by taking motifs from nature. Zeup Design Studio is making products based on convenient functions, natural sensibility, and pleasant elements.
POOLEAF comes in three colors and captures the natural feel that changes over time. POOLEAF delivers the feeling of the grass blowing in the wind when the user writes with it. There is a small magnet on the front of the ballpoint pen so that it can stand on a steel surface. After using the ballpoint pen, it can be used to decorate the space by putting it in a small vase.
BEAULEAF is a ball pen with small flower-shaped tip on top of it, and it comes in a total of six colors. The body is made of silicone, harmless to the human body, and it has a soft grip, containing the sentiment of grass waving along the wind.
NABINABI is a product with the motif of a butterfly sitting on a petal to rest. The middle part contains a magnet, so it can be used as a sticky note or as an interior accessory. Coming in various colors, this steel deco item can be displayed in various parts of the house.
Each part of the RAINBOW can be rotated 360 degrees and can be used as a pot stand. Even when not in use, it can be used as a colorful interior accessory to decorate the kitchen in a variety of ways.
Lee Seul-gi, CEO of Zeup Design Studio, said, “Zeup, meaning juice in Korean, means rich extract,” and said, “I want to reach customers with designs full of contents.”
She also said, “In February of last year at AMBIENTE, we have signed a contract with a German buyer who runs stationery and souvenirs distribution, and agreed to introduce Zeup Design Studio exclusively out on the German market. Also, we launched the art block BANUCO at Design Junction held in London, England in September last year. We are currently supplying our products in the Louis Vuitton Museum, Picasso Museum, and Louvre Abu Dhabi.”
Online marketing is taking more roles these days due to the COVID-19 issue. Since the limitation on the offline activities is applied to the companies as well as the investors and buyers, many are looking for company information online. In this day and age, online convention has transformed itself from being an alternative to the main trend. In particular, it is expected that the “video” that delivers company information will play the role of a company’s “SFO (Store, Factory, Office)” at the final point of communication.
For this, the global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment on April 9, 365 days a year. Already, more than 90% of AVING’s main subscribers are clients of companies, such as buyers, consumers, and investors who search for specific products and company information. AVING News contents are surely ‘”SOF (Store, Office, Factory)” by itself, making it a very attractive exhibition hall in that sense.
AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens 365 days a year with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.
Based on the accumulated online and offline network, the MIK Hot Spot online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.