New attempt to promote Korean companies to domestic and foreign markets in post-coronavirus era!
AVING NEWS’ Korea’s only convention media and online exhibition center by itself, began this project to help small and medium-sized Korean companies to enter the domestic and foreign markets through MIK HOT SPOT (Made in Korea Online Exhibition) on its way to become the global online hot spot.
The online exhibition consists of opening the MIK ONLINE HOT SPOT exhibition, business introduction video for buyers and investors, domestic and global promotion, target promotion for MIK HOT SPOT network, and post-management after contacting the buyers and investors, open for 365 days a year.
The five companies that participated in MIK HOT SPOT_Local Economy Stimulating Project are as follows. △Abalico Korea △Yourfit △Apharm △BIO CELLEC △Coby Bio Lab
Abalico Korea is selling diverse products related to hands and feet. Kim Jin-yi, the Vice CEO of Abalico Korea, said, “We are selling all care products related to hands and feet such as gel nail colors and nail treatments. Pretty nail arts on your hands are important, but I think it is also important to keep your nails healthy. We are focusing on developing products that can make your nails more normal and healthy.” She then continued, “The idea and effort to provide customers with the highest quality products is our philosophy that should continue in the future.”
Yourfit is a smart customized beauty company based on customer data/ The product it introduced this time is Yourfit by Whom Perfect Custom Ampoule Mask. Shin Mi-jeo, the CEO of Yourfit, said, “It is a two-step home skin care product consisting of an exclusive custom ampoule and mask pack. One kit can be used three times, designed to be used for one week when used once every two days. We are going to create a system so that customers can experience more sophisticated customized beauty care.”
Heo Gyeong, the General Director of Apharm, said, “Apharm is developing cosmetics for sensitive skin customers. We are making safe products by mixing ingredients of eco-friendly ingredients that are harmless to the skin. In addition to selling in Korea, we are also exporting the products to China, Vietnam, Malaysia, and Thailand.” He also introduced the company’s other major products Dr. NUELL Water Full Moisturizing Cream, Dr. NUELL Homme, and Rang Black.
BIO CELLEC introduced its menstrual cycle-based skincare product BIC CELLEC M-turn Ampoule. Park Chae-yeon, the CEO of BIO CELLEC, said, “From about one week before you get your period, you get various skin problems. When that happens, use BIO CELLEC T. You also get dark circles and your complexion darkens. That’s when you should focus on whitening. We recommend W for intensive whitening. Before and after ovulation, we recommend to use BIO CELLEC R that can help regenerate skin.”
Coby Bio Lab
Coby Bio is a research institute-type company that was created in 2017 to make ointment for applying on the nose needed for Coby Oriental Clinic network. Lee Pan-je, the CEO of Coby Bio Lab, said, “We are currently focusing a lot on black ginseng. It is effective for improving the immune system, preventing obesity, and reducing wrinkles. We are analyzing the product ingredients and evaluate their efficacy repeatedly, and we are presenting scientifically proven data to build trust in oriental products.”
The Local Economy Stimulating Project from Daegu, which supported companies participating in the MIK HOT SPOT (Made in Korea Online Exhibition) is running as a major national project for balanced national development. The Local Economy Stimulating Project had been running since last year to solve the industrial crisis and revitalize the industrial ecosystem.
Especially this year, to support SMEs in Daegu that are directly hit by COVID-19 and to overcome the local economic downturn, two areas (automotive parts, cosmetics, and food) in Daegu were additionally selected to receive 12 billion won of national expenditure for each project for two years. Daegu is expected to prepare 4.1 billion for the supplementary budget.
The global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year. AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.
The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.